The New York-based brand achieved cult status overnight. All thanks to actress Katie Holmes — her photo in a cashmere bra and Khaite cardigan conquered Instagram. Items sold out in one hour. Since then, Catherine Hallstein's designs have been hailed as the epitome of minimalist luxury in the age of Instagram. Catherine founded the brand in 2016 when the fashion world was dressed head to toe in flashy logos and coined branded sneakers as the new luxury. Khaite, on the other hand, offered simple clothes in which one wants to live. Collections of the brand feature soft knitwear, delicate dresses with puffed sleeves, textured trouser suits, and 'eternal' jeans (they include 2% elastane, which provides comfort and durability).